Template

Example canvas template

Problem Statement CanvasPDF ↓

Problem Statement Guide

1. Target Group (Who)

• Primary target group: [Fill in]
• Relevant charecteristics: [Fill in
• Context: [Fill in]

2. Problem description (What)

• Whats the biggest problem: [Fill in]
• Frequency: [Fill in]
• Seriouseness: [Fill in]

3. Context (Where/When)

• Situations: [Fill in]
• Triggers: [Fill in]
• Patterns: [Fill in]

4. Consequences (Why)

• For the user: [Fill in]
• For the organisation: [Fill in]
• Broader impact: [Fill in]

5. Insights

• Underlying causes: [Fill in]
• User insights: [Fill in]
• Relevant quotes: [Fill in]

6. Problem Statement Summary

[Summarise all of the above and compress it into a clear and understandable paragraph. Iterate and refine the statement to exclude any solution description and ensure you describe the problem and core needs]

7. “How might we”- questions

Use the formulation of How Might We + Target User + Need (verb) to articulate the various needs that a target user may have. Avoid describing a solution at this stage